A seaside favourite has been given a fresh lease of life after a major investment brought sweeping changes aimed at modern comfort and greener holidays.
North Devon-based John Fowler Holidays has completed a multi-million pound programme of improvements at Ruda Holiday Park in Croyde, as part of plans to enhance visitor experience and sustainability.
The family-owned holiday park group acquired the site in 2025 and has since undertaken a wide-ranging redevelopment. Two key areas of the park have been upgraded, with older accommodation replaced by new luxury caravans and lodges, alongside a refurbishment programme for existing units.
A new environmentally friendly shower block has been introduced for campers and tourers, powered by solar energy. The company said the facility underlines its commitment to sustainable tourism.
Further additions include a new touring reception building, electric vehicle charging points and a refurbishment of the Boardwalk Bar & Restaurant, which now features a redesigned outdoor terrace.
Cathie Higgs, sales director at John Fowler Holidays, said: “We are thrilled to unveil these exciting upgrades at Ruda Holiday Park.
“Our goal has always been to preserve the park’s unique charm while introducing modern amenities that elevate the holiday experience for our guests.
“This investment reflects our long-term vision for Ruda as a premier destination in North Devon.”
Cathie added: “The feedback from our guests has already been overwhelmingly positive.
“We cannot wait to welcome even more families to enjoy everything Ruda has to offer this season.”
Landscaping work has also been carried out across the park to enhance its natural surroundings. The site’s raccoon mascots, Rudi and Rosie, have also returned after a 20-year absence and helped officially open the new facilities this week.
Visitors can continue to enjoy the Cascades tropical pool, which underwent a full renovation last year and remains one of the park’s most popular attractions.
Following the acquisition of Ruda, the company now operates 14 parks across the South West of England and Wales. It employs more than 800 people and reports an annual turnover of £50 million.
More information and booking details are available at www.rudaholidaypark.co.uk.
