Strawberry Fields is delighted to announce that its newest location, Strawberry Fields Dartmoor, is now officially open, marking an exciting new chapter in the brand’s continued growth across Devon.
Following the ongoing success of its award-winning flagship farm shop and restaurant in Lifton – freshly crowned National Best Large Farm Shop of the Year 2026 – the family-run business has expanded its reach with popular satellite shops in Buckfastleigh and Exeter. The newly opened Dartmoor site builds on this momentum, bringing the much-loved Strawberry Fields experience to a new community.
Located at the old iconic Dartmoor Diner site, the new shop has undergone a full renovation and transformation. The space features downstairs and upstairs seating, as well as outdoor seating for customers to enjoy. With direct access onto the moors, it provides the perfect stop-off for walkers, cyclists, and visitors exploring Dartmoor – and dogs are warmly welcome.
The new location follows the same well-loved smaller shop model. Customers can enjoy a welcoming coffee shop, a convenient food-to-go offering, and a full range of Strawberry Fields’ homemade produce.
Open daily from 7am to 7pm, the Dartmoor shop offers a wide selection of freshly prepared items, all made each morning in Lifton. Visitors can choose from hot pasties and sausage rolls, scotch eggs, homemade pies and quiches, alongside freshly baked bread, cakes, and more. From saffron buns and scones to teacakes, belgian buns, and classic lemon drizzle cake, everything is crafted using time-honoured recipes and the finest ingredients.
Shop shelves are stocked with Strawberry Fields’ signature homemade range, including award-winning pies, pasties, bread, jams, and chutneys, as well as free-range eggs, and a selection of butchery items. The dedicated bakery team continues to bake from scratch daily, ensuring products arrive fresh – and often still warm from the oven – just as customers have come to expect.
More than 30 years in the making, the Strawberry Fields brand remains firmly rooted in its farming heritage. Run by the Mounce family, the business was founded on a passion for producing high-quality, niche food using the core activities of their working farm.
The opening also comes at an exciting time for the business, as Strawberry Fields has been shortlisted in the Top 3 for Best UK Large Farm Shop of the Year 2026 – a testament to the dedication of their team and the continued support of their loyal customers.
The transformation of the Dartmoor site represents the next step in Strawberry Fields’ expansion, bringing fresh, local, and homemade food to even more customers across the region.
