Britain’s best-known jacket potato creators are set to dish out free loaded spuds as they open their latest roadside food stop in Devon.
SpudBros will officially launch its new Express store in Barnstaple on Tuesday, May 19, with the first 100 customers receiving a free potato from midday. The opening forms part of a wider expansion plan between SpudBros, Taster and EG On The Move, which aims to bring 30 new roadside locations to petrol forecourts across the UK over the next three years.
The Barnstaple site follows previous SpudBros Express openings in London, Liverpool, Sheffield and Portsmouth, as well as EG On The Move concessions in Blackburn and Wakefield.
The expansion is designed to target the growing demand for quick and affordable food options for drivers and travellers stopping at roadside locations.
The Barnstaple launch is one of 15 new openings confirmed for this year and marks a further stage in the partnership between SpudBros, Taster and EG On The Move.
The SpudBros Express format has been created for high-footfall convenience sites, with customers able to order freshly prepared jacket potatoes within minutes.
Menu items include the Tram Classic, topped with garlic butter, a three-cheese mix, beans, crispy onions and tram sauce, alongside the Spudfather, which includes chilli con carne, tuna coleslaw and bolognese. Customers can also build their own potato.
A new breakfast menu has also recently been introduced as part of the brand’s expansion plans.
The Barnstaple concession is based at Roundswell Roundabout, Barnstaple, Devon, EX31 3NP. It will open daily from 11am until 10pm, with launch-day celebrations running until closing time.
Jacob Nelson, co-founder of SpudBros, said: “We’ve always wanted to make SpudBros as accessible as possible and taking the brand roadside is a huge part of that vision.
“Seeing people pull up during a long journey and grab one of our potatoes within minutes is something we’re really excited about.
“The response to the EG On The Move sites so far has been incredible and Barnstaple feels like another big step forward for us.”
Bertrand Peyrat, chief executive of Taster, said: “SpudBros is one of the most exciting food brands in the UK right now because it combines genuine cultural relevance with an exceptional customer experience.
“Together with EG On The Move, we’re building a modern roadside food concept designed around quality, speed and convenience, and Barnstaple is another important milestone in that journey.”
Zuber Issa, EG On The Move chief executive, said: “We’re delighted to continue expanding our partnership with SpudBros and Taster as we further strengthen our foodservice offering across the UK.
“Customers are increasingly looking for high-quality, freshly prepared food whilst travelling, and SpudBros Express delivers exactly that in a format perfectly suited to modern roadside retail.”
