A new seed partnership is taking root on garden centre shelves, with a fast-growing UK brand and a familiar River Cottage name securing space in one of the country’s biggest retail groups.
Plymouth’s Endsleigh Garden Centre is among the first in the country to stock Seed Revolution’s wildflower seeds and Hugh Fearnley-Whittingstall’s River Cottage Organic Vegetable Seeds.
Seed Revolution has secured a listing with a number of Blue Diamond Garden Centres across the country, including Endsleigh Garden Centre. Blue Diamond Garden Centres is the largest garden centre group in the UK.
A dozen varieties of wildflower seeds from Seed Revolution are now on sale, including Cornflower, Field Poppy, Forget Me Nots, Ox Eye Daisy, Red Clover, Sainfoin and Chicory, as well as a selection of seed mix packs. The company said all the seeds are British and grown in the UK.
The listing also includes a selection from the range of organic vegetable seeds that Seed Revolution has exclusively developed in partnership with Hugh Fearnley-Whittingstall’s River Cottage.
The River Cottage Organic Vegetable Seeds now available from Blue Diamond Garden Centres are Parsnip Halblange, Chard Fireworks, Courgette Nero Di Milano, Kale Nero Di Toscana, Basil Sweet Genovese, Cucumber Marketmore, Rocket Rucola, Spinach Matador, Parsley Moss Curled, Radish French Breakfast, Sweet Corn Golden Bantam and Carrot Nantes 2.
Both Seed Revolution Wildflower Seeds and River Cottage Organic Vegetable Seeds are now available in store in dedicated display units.
Seed Revolution founder Max Mancroft said: “We’re delighted that Blue Diamond Garden Centres are stocking both Seed Revolution’s wildflower seeds and our exclusive River Cottage Organic Vegetable Seeds in ten of their garden centres.
“We’re a modern seed brand engaging a whole new generation of grower and we’ve had an incredible response since we officially launched at our first trade show in February.
“Our customers, 50% of whom are under the age of 50, are loyal and keep coming back for more. They love our eye-catching packaging, our high quality and attractive price.
“Lots of our customers are getting into gardening for the first time, whether they have a garden or just a windowsill in their flat to grow from, and they like the fact that we make seeds joyful, accessible and fun to all.
“We’re also seeing customers buying our wildflower and organic vegetable seeds as gifts because they’re the perfect size to tuck inside a card or, bundled together as a bespoke selection, they make a great present.”
Hugh Fearnley-Whittingstall said: “I’m incredibly excited about our collaboration with Seed Revolution, our first ever range of organic vegetable seeds.
“At River Cottage we love working with people who share our values. Together, we’ve produced a brilliant range of seeds for people who want to grow their own healthy produce.
“Our organic seed collection offers customers some of our favourite varieties of vegetables, whether they’re a seasoned gardener or just starting. It means they can grow and take the finest, freshest vegetables from their garden straight to their kitchen.”
The Blue Diamond Garden Centres stocking the brands are Blackdown Hills in Wellington, Somerset, Cadbury in Congresbury, Bristol, Derby in Little Eaton, Endsleigh in Ivybridge, near Plymouth, Van Hage Great Amwell in Hertfordshire, Grosvenor in Chester, Hereford, Leaf Creative in Huntley, Gloucestershire, Redfields in Fleet, Hampshire, and Yarnton Home & Garden in Oxfordshire.
