A Devon fuel industry professional who has built a reputation for going above and beyond for customers has received national recognition after being named the best in the business at a prestigious industry awards ceremony.
Andrea Williams, sales manager at Okehampton-based Moorland Fuels, was named winner of the Customer Service Award at the UK and Ireland Fuel Distributors Association (UKIFDA) Awards 2026.
The award was presented during the annual UKIFDA Expo and Conference, which took place in Liverpool on Wednesday, April 15 and Thursday, April 16.
Andrea faced competition from customer service teams from across the fuel sector before being selected as the winner.
Moorland Fuels supplies commercial fuels, heating oil and lubricants across the South West.
Judges praised Andrea’s leadership, customer-focused approach and commitment to building strong relationships. They also highlighted her willingness to go beyond her role, including visiting customers, checking on their welfare and delivering emergency fuel supplies outside normal working hours.
Andrea was also recognised for developing initiatives which have contributed to the company’s continued growth and success.
Andrea said: “It’s incredibly heartening to be recognised by the fuel industry for the work that we do to help our customers when they need us most.
“Running short of heating oil or fuel can be distressing for businesses, farms and particularly for vulnerable customers, for whom we’re quite literally a lifeline.
“Receiving the Customer Service Award from UKIFDA is a wonderful personal accolade, but it wouldn’t have been possible without the support of my amazing colleagues, and the customer first focus that we have as an employee-owned business.
“For us, listening to our customers, understanding their needs, then going that extra mile to deliver is what drives us.
“This reflects the Moorland Fuels team dedication to our ‘what matters to you, matters to us’ mantra.”
Abby Turner, director of Moorland Fuels, said: “Andrea is a shining example of putting the customer at the heart of all we do.
“She is constantly looking for ways to save businesses and homeowners money, to resolve any issues they might have, and regularly steps beyond her role to deliver fuel, check gauges and drop off emergency kero boxes.
“She understands what it means to be part of an employee-owned business and we see that every day in the care she gives our team and our customers.
“This prestigious award is thoroughly deserved. Congratulations Andrea!”
More information about Moorland Fuels is available at www.moorlandfuels.co.uk.
